A mobile campaign gets your ads in front of on-the-go customers. By following the instructions below, you can create a campaign that includes mobile-specific ad text and keywords, as well as a budget designed for mobile search.

Sign in to your AdWords account and follow the steps below.

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1. Create a new campaign

  • Click on the All online campaigns link in the left sidebar.
  • Click the + New campaign drop-down arrow under the campaign performance graph.
  • Select Search & Display Networks.

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2. Choose a campaign name

  • Enter a name for your campaign in the Campaign name field.

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3. Choose campaign settings

  • In the Desktops & laptops, mobile devices and tablets section, click the Let me choose… radio button.
  • Make sure Mobile devices with full browsers is the only option selected.
  • Make selections for the additional campaign settings: geographical targeting, bidding, budget and ad extensions.
  • Click Save and continue.

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4. Create an ad group

  • Create an ad group, including an ad, keywords and default bids.
    Note: Remember to select keywords and write ad text specifically for mobile to get the most out of your new campaign.
  • Click Save ad group.IMPORTANT: Once you’ve created a mobile-specific campaign, make sure you return to your original campaign and disable its Mobile devices with full browsers setting (see Step 3 above).