It is known that today it is important for companies to add social media to their traditional communication strategy so as to create closer links with its customers and better integration within the organizational teams. A new concept has been introduced in the industry by a cloud based application – named, Solve360 – to integrate social networking for managing customer relationship, which has given way to a new way to manage and deal with customers. With the advent of digital technology, behavior change and communication mode, multichannel customers have become increasingly connected. Among other things they use social media to get in touch with a company. They interact through blogs, forums, and social media platforms to share information and exchange their opinions. The strength of this concept is that it fulfills the customers’ need to connect with a brand on social media avenue, at the same time providing all the functions of a CRM application to the organization.
Solve360 is a state-of-the-art CRM application which integrates all the features which are needed to manage client projects. This CRM application is ideal for SME entities or small teams in service based organizations which require a flexible solution for their CRM needs. Solve360 is also beneficial for the organization because it provides companies to adapt to customer usage patterns by listening to their online conversation, responding to their needs for enhancing customer relationships and establishing a relationship of trust.
Solve360 also stands out from other competing CRM solutions in the market because, along with its CRM function, it helps to optimize SEO, increase sales, improve reputation and finally to better manage an organization’s social spaces. Thus, it enables the company to be independent and competent in their social communication.
The single most important contribution of Solve360 is that it reduces the amount of time spent by teams to manage information and communicate with each other. Rather, they tend to spend more time in planning and executing the plans. Speed and flexibility is the key competitive advantage of Solve 360 over other applications. This helps to improve the level of service delivered by the organization and improve customer loyalty.
