Software Implementations and the Sunk Cost Fallacy

Let’s say you buy nonrefundable, nontransferable tickets to see the Superbowl. In economics, that’s a “sunk cost” – an irretrievable past expenditure. Now say the Superbowl comes and you feel sick. Really sick. You’re convinced that going will be less fun than staying...

How to Build a Successful Startup and Keep It Afloat

The business world is in a constant state of evolution. From fledgling startups to well-established ventures, companies today need to be ready to pivot as unpredictable markets could demand a shift in a business model. At times, it can seem difficult...

Informatica Could Feel A Tight Squeeze From Its New Owners

Informatica was sold yesterday to private equity firm, Permira and The Canada Pension Plan Investment Board, a rather strange mix of investors. The selling price was $5.3B and published reports suggest that it might not have been Informatica’s wish to be sold. What’s...

Get Paid to Ghost Blog for BlogMutt

Blogmutt is a writing platform that connects writers to website owners for the purpose of ghostwriting blog posts. The customers are usually either too busy to write posts for their business’ blog or simply because writing isn’t their strong suit. If these business...