Zift123: Channel Marketing Automation for Partners
Zift123 provides a complete marketing workbench for the channel partner, making it easy to connect with your best prospects and customers. Using Zift123, channel partners can leverage successful marketing campaigns tailored for their individual use. There’s no easier or more effective way to generate leads. All that’s required is a quick approval from the channel partner, and a complete program is configured and ready to run.
Zift123 enables partners to execute complete integrated marketing campaigns that include websites, AdWords, email, social media, newsletters, events, videos, and other premium content. Channel partners can create and deploy registration forms in front of white papers, case studies, and webinars to capture and track every lead as early as possible. In addition, channel partners get a centralized platform where they can create their own collateral.
Ready-made campaigns that promote and sell products and services
With Zift123, channel marketers can effectively use their partner network to automatically introduce new products and services, deliver promotion offers, provide lead nurturing, and drive attendance to events. The channel marketer develops and distributes proven campaigns specifically designed to sell their solutions. Those campaigns are stored centrally and made available to partners through Zift123, the place where channel partners select and run campaigns and monitor results.
Easy steps to total channel partner marketing automation
It’s easy because it’s automatic. Here’s an example. Suppose the channel marketer develops a lead generation campaign to invite prospects to watch a video. The campaign begins with email invitations and Internet ads that link to a registration form. Once submitted, the form delivers a link to the video.
Zift123 makes this video campaign immediately available to hundreds of partners at once. When a channel partner selects the campaign, Zift123 extends the partner’s website with the relevant product information and a link to the video. Zift automatically adds the partner’s brand to the advertising by including logos and adjusting the color scheme, as well as incorporating information about related products and services offered by the partner.
Because it’s automatic, the Zift Channel Marketing Automation solution increases partner participation in professional campaigns that deliver accurate channel marketer information, promote specific channel marketer offers, and enhance the partner’s image. Bottom line, that means more qualified leads and increased revenue.