Article by Andrew Sinkov
In product development you have two choices: be conservative or be epic. The conservative road is safe with the fewest potential risks and maybe even a modest upside. But that ‘what if’ nags at you. What if you looked beyond the risks and towards the possible greatness? After years of building Evernote Web with a safe, let’s make it work like a desktop app, mindset, we’ve decided to go epic.
For six years, we believed that people wanted a desktop app in their browser. Today’s web begs for a different experience, one that’s light, fast, and clear. That’s what we set out to build. The results are amazing and unlike anything we’ve ever done.
When you work, the interface fades away to showcase your thoughts. Then, when you need it, Evernote Web beautifully re-emerges. When you need a notebook or to find something, you click and the app guides you to the content you’re looking for.
This is a dramatic re-imagining of Evernote Web. It’s no longer a second choice, but rather a destination for the creative mind. It’s the workspace you’ll rely on when you simply need to work. No distractions. No interruptions. Just focus.
You can switch into an early beta today by going into settings on Evernote Web. Take a look, but we recommend that you use it only if you’re comfortable with beta software. The complete version is coming later this fall.
