At simultaneous press conferences in New York City and San Francisco yesterday, YouTube finally revealed their plans to rule the streaming music world. While the tech giant might be a little late to the party, it is off to a great start (and it hasn’t even really “started” yet).
The Google-owned video service is launching Red next week, which will ask viewers (or listeners, depending on how users are being labeled) to pay the now-industry standard $9.99 per month for unlimited ad-free playing. In addition, Red will also allow people to save videos for offline playing, and users will be able to use other apps on their phones and still hear what’s playing in the background—something the YouTube app does not currently allow.
So, what does YouTube have going for it as it enters the ring with names like Spotify, Pandora, Deezer, Rdio, and the like? Quite a bit, actually.