These days, it’s not easy to find high-quality, original WordPress themes. And sometimes, when you think you have found one, you quickly realize that the theme club you’re interested in joining or the theme framework you want to buy is hundreds of dollars.

But it doesn’t have to be like that.

Today we’re going to take an in-depth look at a WordPress theme shop called Elegant Themes. They offer a few exceptional premium themes and even some helpful plugins like Monarch and Bloom, which are designed to help website owners build beautiful, highly converting websites that generate a large following and lots of money.

What is Elegant Themes?

elegant themes theme club

Elegant Themes is a WordPress theme shop that’s highly recommended by some of the top WordPress enthusiasts and experts. Nick Roach, who started the theme club in his college apartment, has grown Elegant Themes exponentially over the past 11 years since its inception.

Centered around the idea of community, rather than simply existing as a company, Elegant Themes is powered by a team of people from across the globe. In fact, WordPress experts from over 20 different countries come together to bring website owners the very best WordPress themes and plugins for an affordable price.

And to top it off, they strive to provide nothing less than stellar customer support so site owners can achieve their dreams, no matter what they are.

elegant themes team

In the past, Elegant Themes offered WordPress site owners approximately 87 themes and a handful of plugins. However, in an attempt to provide the highest quality product to its customers, Elegant Themes has downsized and now only offers two premium themes – Divi and Extra – and three powerful plugins designed to help you grow your site –  MonarchBloom, and Divi Builder.

On top of that, Elegant Themes maintains its popularity in the saturated WordPress theme and plugin marketplace because they’re not out to break your bank account.

Offering both themes and all three plugins for the low price of $89/year, or an impressive one-time fee of $249 if you want “Lifetime Access” to everything Elegant Themes has to offer, this company continues to stay competitive.

And just in case you’re wondering, there’s a generous 30-day money-back guarantee on all purchases. If you buy and decide you don’t like Elegant Themes’ themes or plugins, just request a refund – no questions asked.

elegant themes pricing

Sounds great, right? Well, we’ve got the inside scoop on Divi, Extra, Monarch, Bloom, and the Divi Builder so you can see for yourself.

Check out our 10% off Elegant Themes Coupon if you’re ready to get started today!

Theme Features

Just like you’d expect from any reliable WordPress theme, Divi and Extra come packed with a set of standard features site owners can utilize with ease:

  • General Settings: Change the color schemes and typography. In addition, control your layout, featured articles, social media icons, and more. The admin page gives you control over the basic functions and features of your theme.
  • Navigation Settings: Set up and configure dropdown menus and links, exclude pages from the navigation bar, and more.
  • Builder Settings: Enable and disable the Divi Builder for post, pages, projects, and other custom post types.
  • Layout Settings: Set up and configure thumbnails, comments, and post-info sections for posts and pages.
  • Ad Settings: Manage un-widgetized advertisements. Additionally, embed Google AdSense code onto your site.
  • SEO Settings: Manage your SEO settings and rank higher in search results. Set SEO separately for your site’s homepage, single post pages, and index pages. Trust that both themes are compatible with popular SEO plugins such as Yoast SEO, Rank Math, and All-In-One SEO Pack, too.
  • Integration Tab: Add third-party scripts such as Google Analytics code or any other tracking code, that you’d normally add in header.php to track user behavior, conversions, sales, and more.
  • Updates: Add your Elegant Themes API key so you can easily update your theme when a new version is available without skipping a beat.
divi standard features


divi theme by elegant themes

Divi, first launched in 2013, is a multipurpose theme that is nothing short of amazing. It also happens to be the flagship theme of Elegant Themes and what helped propel it to success in such a short amount of time.

With it, you can create any type of website you want. For example, you can start a WordPress blog, launch an eCommerce shop, and even manage an online business using this highly versatile theme. In fact, Divi is one of the best multipurpose themes in the market to date.

divi multipurpose theme

Divi comes pre-packaged with its matching counterpart – Divi Builder. Divi Builder is a drag-and-drop page builder (more on this later) that offers you the chance to create a standout website without having any technical knowledge.

You can drag-and-drop columns, rows, site elements, and exclusive Divi modules to make your own unique layouts – all without ever needing to look at our touch a single line of code.

You can either do this via a backend wireframe editor (pictured below) or via a visual front-end editor where you can see your finished design while you’re building it:

divi builder backend

And to makes things really simple, Divi has included over 46 content modules for you to pick from to help you build each webpage on your site. For example, you can add a call to action button, number counter, image, video slider, testimonial, and so much more.

divi theme content modules

Once you choose the right content module, you can then customize it to fit your needs. Change the typography, font size, colors, position, and more depending on the module you’re using.

divi theme content module customization

This gives you complete control over how your theme, and thus your website, looks. It also helps you prevent your site from looking like every other website on the internet.

Here’s more of what you get with the Divi theme:

  • Stunning hover effects that engage the user and create an interactive experience
  • Drop text and shadows for adding depth to your site’s content
  • Magic Color Manager for customizing a unique color scheme
  • Bulk editing functionality to speed up page building
  • Custom shapes and effects that allow for seamless transitions between blocks of content
  • Hundreds of built-in web fonts and full customization of all font styles
  • 100% mobile-friendly and responsive design so your site renders perfectly on all device types
  • Animations that trigger based on user behavior on your site
  • Tailor-made borders that come in all different shapes, sizes, and styles

Divi Layouts and Inline Editing

Another standout feature of Elegant Themes’ Divi theme is its pre-designed layout packs. With over 100 to choose from, it won’t matter what niche your website is in, there will be a layout that caters to it.

divi theme layout packs

When you find a layout you love, just import its content straight into your WordPress site. And don’t think that you’ll just have one template to pick from. Divi will provide you with pre-made templates for your home, about, landing, team, and even shop pages. Of course, the templates available will depend on the niche you choose. But there is no shortage of variety with this theme.

divi theme layout packs templates

Lastly, one of the best reasons to use the Divi theme is the front-end, inline editing option that’s available. Not only can you choose from a set of pre-designed, high-quality templates to guide your web design, but you can also access the front end of your site and use the WYSIWYG drag and drop user interface. This gives you the freedom to create anything your want from scratch with ease.

divi inline editing

Full Theme Building Support

When it first launched, you could only use the visual, drag-and-drop Divi Builder to design the content for your posts and pages. Now, that’s completely changed as of Divi 4.0 thanks to theme building.

With Divi’s theme building, you can use the visual editor to design 100% of your theme, including your header, footer, and the templates for your individual blog posts, pages, blog lists, and more.

Divi theme builder

Essentially, this lets you control every single part of your website using visual, drag-and-drop editing.

With this feature, Divi basically gives you two ways to build your site:

  1. You can use the Divi theme options to control your header, footer, etc. while still using the Divi Builder to design your page content.
  2. You can use Divi Builder to design 100% of your site.

Built-in Marketing Features

Boosting your marketing efforts with the Divi theme is a cinch. It comes with a built-in email optin module for building a bigger email list. And with support for popular email marketing service providers like MailchimpAWeberConvertKit, and MailPoet, growing your following or your business, segmenting your email campaigns, and maintaining GDPR compliance is a reality.

And to make sure everything is performing the way you want it to, you can utilize Divi’s split testing system. Broadcast different versions of your website to your target audience and access powerful insights that you can use to make better data-driven decisions.

divi split testing


Divi Builder

The Divi Builder plugin comes built into both Divi and Extra themes. It also works as a standalone plugin, much like Monarch and Bloom, should you decide to use another theme on your WordPress site.

divi builder plugin

The best part about the Divi Builder plugin is that you don’t have to have any coding knowledge to use it. It comes with a drag and drop visual editor that allows you to edit on the front-end of your site. All you have to do access the Divi Builder interface. In other words, rather than using the default WordPress Editor (whether that be the Classic Editor or Gutenberg), you’ll use Divi Builder instead.

divi builder editor

With over 40 content modules to choose from (such as CTA button, countdown times, pricing table, and more), even a novice website owner can build a successful website from the ground up. And to save you time and improve your page building efforts, Divi Builder comes with features like:

  • Built-in split testing of different page versions
  • Copy and paste rows for faster page creation
  • Save to the library for future use
  • Unlimited redos and undos
  • Addition of custom CSS
divi builder customization

Most Divi Builder content modules comes with plenty of settings, so you can customize them to match your brand and your vision. For example, things like colors, font styles, animation effects, and more can be adjusted in real-time. This ensures your site looks the way you want it to before ever clicking ‘Publish.’

divi builder interface

Best of all, Divi Builder also comes with the powerful new theme building feature in Divi 4.0. So you can start with any base theme and use Divi Builder to design 100% of your content and templates.

Be sure to read our comprehensive Divi Builder review to find out more about this amazing page builder plugin.


Support and Updates

A well-coded WordPress theme is of no use to you if you don’t get regular theme and plugin updates or support. Unfortunately, many theme shops fail to provide their customers with proper updates and support, despite the high prices they command.

But not with Elegant Themes.

As long as you are a member of the Elegant Themes theme club, you can be sure that your theme will always be compatible with the latest version of WordPress. You’ll also receive routine updates that improve security and come with more advanced features.

Plus, you’ll have access to their premium support channels. For example, whether you’re a customer or not, you can access Elegant Themes’ 24/7 live chat support. And once you become a theme club member, you’ll be able to manage your products and account using the clean, intuitive dashboard.

In addition, you can access the Community Forum, Developer Documentation, and Elegant Themes Documentation to get all your pressing questions answered one way or another.

Our experience of using Elegant Themes’ support has been positive. If you are interested in how the company fared, read our Elegant Themes support review.

As for getting involved with the ever-growing Elegant Themes community, there are a few opportunities to get involved:

And don’t forget to check out the active Elegant Themes blog. With plenty of fresh new content being published on a regular basis, anyone looking to learn about Elegant Themes products or advance their skills will never run short on information.

Elegant Themes Pricing

Elegant Themes comes with 2 straightforward plan options:

  1. Yearly Access ($89/year): this plan gives you access Divi, Extra, Bloom, and Monarch, as well as hundreds of website packs, product updates, and premium support. And you can use all the products on an unlimited number of websites.
  2. Lifetime Access ($249 one-time fee): this plan gives you access to Divi, Extra, Bloom, and Monarch, as well as hundreds of website packs and lifetime updates and support. And you can use all the products on an unlimited number of websites.

Best of all, “unlimited websites” includes both your personal websites as well as any websites you build for clients. That’s pretty generous, as a lot of other WordPress extensions would make you buy another license for client websites.

And don’t worry, no matter which plan you choose to go with, you also get a 30-day money-back guarantee. That way, if for any reason you’re not 100% satisfied being an Elegant Themes club member, you can get a full refund – no questions asked.


Elegant Themes Review FAQ

Here are some common questions you might have about Elegant Themes to finish out our review…

Is Elegant Themes worth it?

Elegant Themes offers excellent value for the money because you get access to all of their products to use on unlimited sites for one flat fee. A lot of other companies charge ~$60 for just a single theme, while $89 at Elegant Themes gets you two premium themes and three premium plugins.

Who owns Elegant Themes?

Elegant Themes was founded by Nick Roach in 2008. Nick is still the CEO as of 2022, though the Elegant Themes team has grown to have over 100 employees in 20 different countries.

What are the best themes?

Elegant Themes used to offer a lot of themes, but now they only offer two – Divi and Extra. Of the two, Divi is much more popular.

What is Bloom from Elegant Themes?

Bloom is a plugin that helps you grow your email list with popups and opt-in forms. You get it as part of your Elegant Themes membership. You can learn more in our full Bloom plugin review.

How much does Elegant Themes cost?

Elegant Themes cost $89 per year for yearly access or a one-time $249 payment for lifetime access. For your payment, you get access to every single theme and plugin that Elegant Themes offers.
You can also save 10% with our Elegant Themes discount.

How many sites can you use Elegant Themes on?

With your membership, you can use all the Elegant Themes products on unlimited personal or client websites.

Can I use Elegant Themes on client websites?

Yes! Your Elegant Themes license lets you use all of the products on both personal and client websites.

Can I switch Elegant Themes pricing plans?

Yes! If you start with the yearly access and then decide to upgrade to lifetime access, you can upgrade and only pay the difference. So if you already paid $89 for yearly access, you’d only pay another $160 to upgrade to lifetime ($249 minus $89). You’ll see an option in your Elegant Themes dashboard that lets you upgrade.

However, this only applies if your yearly membership is still active. You cannot get this deal if your yearly membership has expired.

Does Elegant Themes offer a money-back guarantee?

Yes! Elegant Themes offers a 30-day money-back guarantee with no questions asked. Just reach out to support and they’ll give you your money back.

Is Divi a theme or plugin?

Divi comes in both a theme and plugin version, though most people mean the theme version when they’re talking about “Divi”.

What is the difference between Divi theme and Divi Builder?

Divi is a WordPress theme that includes the built-in Divi Builder, which is the actual visual, drag-and-drop interface that you use to design content. Divi Builder also comes as a standalone plugin that you can use with any WordPress theme.

Can I use Elegant Themes on

Yes and no. You can install all of Elegant Themes’s themes and plugins if you’re on the Business or eCommerce plans. However, you cannot install Elegant Themes (or any other themes/plugins) if you’re using the free or cheap plans.

Over to You

In the end, there aren’t many WordPress theme clubs that can match up to what Elegant Themes has to offer.

What Elegant Themes lacks in quantity, they make up for in quality. In fact, two high-quality themes and three versatile WordPress plugins for a very low price is just what you get when you become a member.


Remember, as an exclusive WPKube reader, you have access to our 10% OFF coupon when you sign up to become an Elegant Themes theme club member.

And just in case you’re not convinced Divi or Extra are the themes for you, be sure to check out our roundup of the best responsive WordPress themes in the market today.