Black Hat or White Hat SEO? It’s Time to Ask Better Questions

Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual...

White Hat SEO vs. Black Hat SEO: What’s the Difference?

White hat SEO vs. black hat SEO—what’s the difference? Both will get you results, but one can carry penalties from search engines that can really set you back in terms of rank and traffic—despite their instant gratification-style results. And while SEO is continually...

What is the difference between white hat SEO and black hat SEO?

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules....