Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas.… Read more

White hat SEO vs. black hat SEO—what’s the difference? Both will get you results, but one can carry penalties from search engines that can really set you back in terms of rank and traffic—despite their instant gratification-style results. And while SEO is continually changing and methods are evolving to keep up with new algorithms (like Google’s latest rumored release, Fred), knowing the difference between these two approaches to SEO can keep you from falling into a trap and seeing your SEO efforts quickly backfire.… Read more

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience.… Read more

If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than a year—from scratch. Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay. It took me over ten years to find out how.… Read more

With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the ‘Top Stories’ you’ll be forgiven for getting a little bit anxious. Don’t worry. There are five solid reasons why you don’t need to panic… You’ve got till the end of the year Google AMP isn’t technically a ranking signal It’s *fairly* easy to implement The cynical among you will probably be proved correct that Google will just jettison the whole thing after a year anyway (see: authorship) There are probably more important things to worry about Right now though we’re going to concentrate on those top three points, because ultimately enabling AMP means providing a faster, more user friendly experience for mobile search visitors and it is, as I said, *fairly* easy to implement.… Read more