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Follow Links Vs. No Follow Links: Should You Care?

Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. What is a Follow Link? To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how most links work in the realm of SEO.… Read more

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The Ultimate Guide To Website Architecture

How to beat high authority sites with fewer links using silo structure I want to show you something that on the surface defies logic. Let’s look at the keyword “christian mingle reviews,” a good keyword with solid search volume. Definitely in the “doable” KD range, but would take a bit of effort, especially since higher-volume keywords tend to be slightly tougher to rank for.… Read more

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Black Hat or White Hat SEO? It’s Time to Ask Better Questions

Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas.… Read more

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White Hat SEO vs. Black Hat SEO: What’s the Difference?

White hat SEO vs. black hat SEO—what’s the difference? Both will get you results, but one can carry penalties from search engines that can really set you back in terms of rank and traffic—despite their instant gratification-style results. And while SEO is continually changing and methods are evolving to keep up with new algorithms (like Google’s latest rumored release, Fred), knowing the difference between these two approaches to SEO can keep you from falling into a trap and seeing your SEO efforts quickly backfire. WHAT IS WHITE HAT SEO?… Read more

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What is the difference between white hat SEO and black hat SEO?

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience.… Read more