White Hat SEO vs. Black Hat SEO: What’s the Difference?

White hat SEO vs. black hat SEO—what’s the difference? Both will get you results, but one can carry penalties from search engines that can really set you back in terms of rank and traffic—despite their instant gratification-style results. And while SEO is continually...

What is the difference between white hat SEO and black hat SEO?

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules....

What is Google AMP?

Before we get to the wider picture of why AMP is so important, and why ultimately you probably do need to implement the thing. Let’s first answer the simple question stated in the headline… Is Google AMP a ranking signal? No. Gary Illyes, Webmaster Trends Analyst at...