Computers, smartphones, tablets, and iPads have redefined consumerism. The way Americans shop has rapidly changed with the development of new technology. According to the U.S. Census Bureau, e-commerce sales were up more than 14 percent in 2013. People are using the internet to connect with new doctors, search for new homes, and find the best insurance for their cars and homes. The internet offers consumers more opportunity than ever to be informed about their choices. For people in sales positions, this change has affected how they do business as well. In order to profit in a sales position, you have to go where the people are. And the people are on the internet.
But for those who are used to conducting business in person or over the phone, making the jump to selling online can be challenging. Creating an online presence and developing leads may seem completely different from the way business was done before the virtual marketplace. However, the internet is now the strongest tool for getting your business out there, reaching more people, and sharing more information.
Entrepreneur recommends not just creating a web site, but fostering a real web presence. Developing a web presence takes into account the many different options online, such as social networks, advertising opportunities, and search engines. Utilize all the tools available, not just a website. Although your website is essential, it’s only one piece of the puzzle. Putting all of the pieces together will give your customers the whole enchilada.
Creating a Website – Your website is the destination for all the traffic you create with your online presence. This is where you want them to end up, so it needs to be in good shape. If you are comfortable with creating your own website, you can do some research on sites such as Sourcing Line, to find the best site designer for your business.
Search Engine Presence – The most common way people find things on the internet is through search engines, such as Google. Making sure that your content is geared towards getting results on these search engines should be one of your prime objectives. Using a tool such as Google Ads can ensure that people are seeing your business.
Social Media Presence – Facebook, Twitter, LinkedIn, and other social media sites are a treasure trove for reaching people. Sites like these can offer the best home insurance leads for agents, helping them find clients, and connect with bigger markets. According to a report on CBS news, more than 70 percent of social network users shop online for their needs.
Utilize Email – While direct mail marketing is not gone, it is important to utilize email as well. One is not exclusive to the other. In fact, a USPS survey found that direct mailing increased the number of visits to business websites. Email advertising, however, is less expensive, less time consuming, reaches a broader market, and increases the number of leads generated.
