Article by Burt Helm Is the money you spend on Google AdWords the Web equivalent of shoveling cash into a burning furnace? Hubspot CEO Brian Halligan challenged Inc. 500|5000 Conference attendees to quintuple their Web traffic in the next year–all by spending less on Google Ads, email campaigns, and other traditional techniques and instead creating […]
Computers, smartphones, tablets, and iPads have redefined consumerism. The way Americans shop has rapidly changed with the development of new technology. According to the U.S. Census Bureau, e-commerce sales were up more than 14 percent in 2013. People are using the internet to connect with new doctors, search for new homes, and find the best […]
A mobile campaign gets your ads in front of on-the-go customers. By following the instructions below, you can create a campaign that includes mobile-specific ad text and keywords, as well as a budget designed for mobile search. Sign in to your AdWords account and follow the steps below. 1. Create a new campaign Click on the All online […]
Article written by Rob Walling. Imagine that you’ve just completed version 1 of your product and you’re preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and […]
Google’s early gaffe of not adequately addressing the demand for brand pages for Google+ has quietly given way to several new business-oriented Google+ features for in-house marketers to utilize. Brand pages, social extensions and a trusted verification process are all features in-house marketers should immediately engage with to increase their Google+ counts and brand profiles.