Are You Missing Clients Online?

Computers, smartphones, tablets, and iPads have redefined consumerism. The way Americans shop has rapidly changed with the development of new technology. According to the U.S. Census Bureau, e-commerce sales were up more than 14 percent in 2013. People are using the...

How Gmail Tabs Affect Your Email Marketing: An Update

More than half a year has passed since Gmail announced the new tabbed inbox. My initial research hinted that open rates took a hit, but at that point I was just looking at a few weeks’ worth of opens. Now that things have settled down, we can look at months’ worth of...